Mission Critical: Never Forget Product Samples and Literature
By John DiPisa, Founder and CEO, Bid Desk Analytics – Unlike retails sales, the decision for a city or school to select your product has nothing to do with how attractive your packaging is or how famous your brand name is. When it comes to product selection for a government contract, it’s all about your product itself. That is, how your product performs and, perhaps as importantly, how you communicate it. A very specific product description can not only help a dealer to win with your product on a bid, but it can also work to eliminate your competition. This …
Mission Critical: Never Forget Product Samples and Literature Read More »